Trying to get content going in a startup is hard

You’re running at a thousand miles an hour, spinning a bunch of different plates (some of which have never been spun before), and building every single process out from scratch.

I get it. I’ve been Head of Content at two fast-growth tech startups, and I understand the many challenges that lean marketing teams have to juggle every day.

A big part of it is bandwidth. You don’t have time to create the sheer volume of content your business needs, and good copywriters who speak the language of your industry are hard to come by. But actually, that’s only half of your problem. The main reason contentmarketing fails to drive results isn’t lack of skill – it’s lack of strategy.

I’ll tell you this for free: what you don’t need is a hundred different blogs about every possible topic you can think of. Or one-off bits that your sales guys suggested might be a good idea. Or stuff that just sits on your website. Maybe you tweet about it once. Maybe it gets a couple of likes. 

It probably doesn’t drive growth, though.

You’d be surprised how many businesses – even relatively mature ones – don’t really understand content. They know they need it, but can’t exactly articulate why. And they certainly don’t know what to create, how to create it or where to put it.

Don’t worry if this sounds like you. The good news is a) you’re not alone and b) I can help.

I know how to build highly effective content functions from scratch. I’ve done it before. Whether you’re starting from absolute zero or have a solid strategy, but just need support to scale it, I can help you create quality content that gets results. That might be working with you to build a framework so you can scale content intelligently yourself. Or it might be putting pen to paper and writing you really good content, from straplines and social copy all the way up to whitepapers. Maybe it’s both. 

In short, I help startups find the right ideas and formats, then build the processes and content that win them brand profile, leads and loyal customers.

I think content should be creative, distinctive, engaging and effective. A lot of it isn’t. I like working with people who want to change that.