Content strategy

It’s way too easy to end up churning loads of stuff out and not getting that much back for it. That’s a waste of your (limited) time and budget. I take a collaborative approach to find the content strategy that will deliver against your wider business goals, whatever they are and wherever you’re at in your thinking.

• Brand and messaging workshops

• Strategy development

• Content marketing frameworks

• Tone of voice guidelines

• Project and production management

Copywriting

Content isn’t one-size-fits-all. There are lots of different formats that do different jobs at different stages of your funnel. Whoever they’re for and however you’re using them, they need to be high quality to work. I’ve got experience in producing all of them.

• Website copy

• Social campaigns

• Sales and marketing emails

• Blogs

• Press releases

• Thought leadership and op-eds

• Case studies

• Ebooks

• Webinars

• Research and whitepapers

Editing and education

You’ve got a lot of smart people with a lot of great ideas. What you don’t have is writers. I can help turn brain-dumps into effective market-facing content, and train your team to become expert contributors.

• Writing workshops

• Story ideation and development

• Re-writes and reformatting

• Copyediting

• Proofreading

Speaking

Everyone wants video and audio, but they only work well when they’ve got someone who understands content at the helm. I’m an experienced interviewer and moderator who can help steer your content and make sure you get the most out of contributors.

• Webinars

• Interviews

• Case studies

• Events

• Internal workshops