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What is messaging (and why does it matter?)
Niamh Cassidy Niamh Cassidy

What is messaging (and why does it matter?)

Messaging is product plus story. For startups defining messaging, it's important to think beyond ‘what’s interesting’, to what’s interesting, what their unique perspective on it is, and what that says about them. It's a critical first step for strategic content ideation, so startups can talk about themselves in a way targets, press and other audiences care about.

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Where to get started with content marketing
Niamh Cassidy Niamh Cassidy

Where to get started with content marketing

Content marketing is only 10% copywriting. For startup teams to have the best chance of success, they need to focus on strategy, process and stakeholder engagement first. This 10-step quick start guide explains where startups making their first foray into content marketing should focus their time, energy and resource.

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Why do content marketing?
Niamh Cassidy Niamh Cassidy

Why do content marketing?

Content marketing can speed up the whole marketing funnel by articulating brand value and building relationships. But good content marketing is specific and consistent. Startups need to focus on one why that is aligned to business objectives and marketing OKRs, and build their content strategy on top of that.

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